Hit the Internet today and you will likely see much corporate “name recognition”. But, frequently that’s not where corporate “name recognition” ends. It is not unusual to attach how one feels about that corporation to its name recognition. And that brings us to the corporate name Google. Google ranks high in name recognition and it also ranks high in how people feel about that name. Google’s interfaces to the public is appealing to that public. But some of Google’s competitors, whose public image includes attacks on that public, have reservations about Google.
Some of America’s “heavy hitters” in the technology field had name recognition before Google was born but today lags Google in the “how one feels about that corporation” department. How does one feel about a corporation that says it owns the data in its pipes? How does one feel about a corporation that says your operating system is “bogus” – when you know for a fact that NO FACTS support that conclusion.
The decay of business ethics in America closely parallels the decay of political ethics in America. Over at the Wall Street Journal, a writer posted this about the social category: The Case Against Corporate Social Responsibility. While business to business responsibilities are in evidence, it is stupid to rule out social responsibility. If the social faction decides to boycott business, both business and business to business activity would feel the impact. But stupefying the American public to believe that business and neocon politicians are intellectually supreme has been a task of America’s press.
Business, with its political and press alignment has earned more than “name recognition”. Just mentioning the names of some companies gets anger flowing in some customers.